Free Internet at Starbucks, Another Reason I love Howard Shultz

I have long bemoaned the fact that Starbucks charged outrageous amounts of money to use the internet.  This has often made the Caribou coffee shop an appealing alternative when I had studying or homework to do.  But I hope you notice I said “charged” as in past tense.  That’s right  Starbucks is going to start offering somewhat free internet, instead of its gouging T-Mobile plan.   You basically get two hours for free when you buy something.

Starbucks has also announced that they are ready to do something about impoving their overall service and quality of espresso drinks.  As they are going to close their stores one night this month to allow all their baristas to freshen up on their espresso making abilities. This is very much needed as Starbucks has overemphasized the need for speed in making many of their drinks, at the expense of their quality.  I also hope this training will include how not to try and up-sell me on crap I don’t want.

Put all this together with Starbucks experimenting with free coffee refills and I think that Starbucks is close to regaining some of that magical ethos they once had.

ryan

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